Why The Main&Me Downtown App is Better Than Directory-Style Websites

These days, every city needs a mobile app, but how does a city decide what kind of app to build or buy? In our minds, the questions comes down to whether you: 1) build a proprietary downtown app and website that requires: requires enormous development costs and long lead times requires extraordinary cooperation amongst board … Continue reading

The Four Simplest Things You Can Do To Start Promoting Your New Main&Me Downtown App and Web Site

Now that there’s an app and web page started for your city, promoting it doesn’t have to take a lot of time. Try these four simple things: 1) Copy and paste your community page link into emails and newsletters to your board, your volunteers, your merchant members and your community followers and invite them to visit … Continue reading

Why Don’t People Shop Locally Online?

Every independent business owner and executive director of a downtown shopping district knows that a shirt or dress bought online takes money that could have been spent in your community (and could have helped generate jobs and economic recovery in your community) and ships it off to corporate HQ in Los Angeles, CA or Columbus, … Continue reading

How To Bring Millennials and Online Shoppers Back Downtown

If you are a downtown director looking for the best way to promote local shopping, chances are your city needs a sustainable, affordable, measurable solution that brings new foot traffic to downtown businesses. To that end, the Main&Me downtown app incentivizes both shoppers and local businesses to act together to promote discovery of your city’s best products, sales and events. … Continue reading

How Do Communities Start Using Main and Me? (and answers to other important questions)

People like you have been asking some very good questions about how Main&Me works. Here are some of the most common questions received since we’ve launched. Q: Is this an app or a website or both? A: Main&Me is an iPhone app (Android coming soon) and a website that share the same information. Everything uploaded from the app … Continue reading

How BALLE, AMIBA, National Mainstreets, Local Firsters or Anyone Else Can Use Main and Me To Start Shifting Shopping Today

Main and Me is the free-to-use website that let’s you put your town online in a day, so you can begin to shift a significant portion of online shopping back to local independent business. It’s a year-round marketplace that excludes national chains while allowing online shoppers to discover what’s for sale in the brick and … Continue reading

A New Way For NELBF Members to Support Your “Shift Your Shopping” Campaigns

A New Way For NELBF Members to Support Your “Shift Your Shopping” Campaigns

Welcome, New England Local Business Forum members! This is a post about how Main and Me supports the New England Local Business Forum-branded “Shift Your Shopping” campaigns which many of you have implemented (with a nod of thanks to reader Imuromo for helping to make the title of this post more coherent!) Until recently, the problem … Continue reading

How Downtown Shopping Districts Can Use Main and Me To Fight The Internet And Win

(The following is a true re-enactment of one of several events that led to the creation of the Main and Me app, available here. Enjoy.) Once upon a time there was a town, and in that town there were many independent shopkeepers, and in a little office in that town there was a Downtown Director … Continue reading

How Tupelo, MS Put Their Town Online With $1,000 Main and Me Downtown Shopping Spree Contest

How Tupelo, MS Put Their Town Online With $1,000 Main and Me Downtown Shopping Spree Contest

Main Street manager Debbie Brangenberg and her lieutenant Jessica Reed of Downtown Tupelo Main Street Association have thought up a brilliant way to raise awareness–in anticipation of the 2012 holiday shopping season–of the wonderful goods and services for sale in Tupelo’s downtown historic shopping district. The promotional posters and rules of the contest are published … Continue reading