These days, every city needs a mobile app, but how does a city decide what kind of app to build or buy?
In our minds, the questions comes down to whether you:
1) build a proprietary downtown app and website that requires:
- requires enormous development costs and long lead times
- requires extraordinary cooperation amongst board members and business owners
- risks rapid obsolescence
- requires visitors to download a one-town, single purpose app, or,
2) employ the free Main&Me platform to start building an app for your town right away—today, this afternoon—without cost or delay, joining a nationwide network of Main Street cities and citizens using the same app every day to discover the best products, sales and events in their hometowns.
Main&Me is the future. In contrast to text-oriented directory-style websites and apps, Main&Me is photo-based and modeled after Pinterest and Instagram. Why? Because people prefer beautiful images to text-based directories. In our judgment, tapping into the habits these apps have inculcated is the best way to engage millennial shoppers and bring them back downtown.
Like these apps, the Main&Me platform also takes a crowd-sourced approach, allowing either a single director, or a happy mob of citizen volunteers to continually add content to their town, encouraging all to become stakeholders. The new camera feature makes it friction-free for these users to add photos of their own favorite local finds to their cities, so other users may discover their curated suggestions, too.
In short, Main&Me is designed to work as much by itself as possible, encouraging democratic participation and spontaneous growth, while engaging more modern shoppers than text-based directories and apps.
Ready to give it a try? Download the free app here and get started leveling the playing field in favor of Main Street.